kria Entertainment is involved in motion picture production and distribution of Indian and crossover films. Our first production venture was a commercial Indian ("Bollywood") film titled "PadmaShree Laloo Prasad Yadav" (PLPY) which was released worldwide in January 2005. kria is in the midst of raising capital to produce and distribute multiple films. Some of these films will be commercial Bollywood films while others will be crossover projects. The crossover films, which tend to have a smaller budget, are intended for a wider audience than just South Asians and may even be in the English language with some Hollywood talent (such as Monsoon Wedding, The Guru, Bend It Like Beckham).

The typical film production cycle is eight to twelve months and the cash needs are spread out over this period. Hence, it is possible to have several ongoing projects at any given time to maximize the return on investment. Operationally, kria will capitalize on its management experience to run the film production as a mainstream US business by following standard business practices.

Currently, kria has three projects on the floor - Apraadh, Golmaal and a yet to be titled film with director David Dhawan (of Mujhse Shaadi Karogi fame). Apraadh is a thriller with director Sanjay Khanna and Golmaal is a comedy with director Sangeeth Sivan of Kyaa Kool Hai Hum fame.

On the distribution front, kria will maximize a film's exploitation by implementing strategic marketing campaigns. kria has already distributed several films including Sarkar, Dus, D, and Mumbai Xpress.

This will enable kria to emerge as the first US-based company that combines production, distribution and financing of Bollywood films, thus creating a studio environment.

Click here for a sneak peek at some publicity material of PLPY

Click here to read about Suniel Shetty and Kim Sharma's visit to the SF bay area to promote PLPY.